We are aware of the struggles both small businesses & creators go through...
in terms of capital, time and immense work to reach customers on a macroeconomic scale require lots of maintenance and patience but most importantly proper communication. Brick and mortar stores or galleries offer this aspect of social connection, a simple hello can change the narrative of the shopping experience. However, the financial and human capital required on a large scale of franchising makes it difficult to operate within one country let alone overseas.
E-commerce on the other hand made it somehow possible to reach global audiences and depend on warehouses rather than physical stores to conduct logistical operations, which proved an increase of sales.